In the last few years staging has become not only a trend but mostly a powerful tool to leverage from when placing a home in the market. No matter if it is new construction, a flip or a resale, staging happens in most of the stages in the life-cycle of a home.

One of the key aspects of staging is consistency. The home and the staging elements must talk back and forth. Not only that, but most importantly, it must look like a living home. Therefore, everything should speak the same language.

“A staged home will sell for 17% more on average than a non-staged home, and 95% of staged homes sell in 11 days or less. That is statistically 87% faster than non-staged homes.”*

Obviously, additional elements should be taken into the mix to make it a pleasant conversation. This includes time period, colors, style and character. Giving a personality to the home results from a holistic approach to the challenge.

“For every $100 invested in staging, the potential return is $400”.*

This task can be done by yourself or hiring a pro. Either way, it requires planning, impeccable taste and attention to detail. As a professional interior photographer, I do appreciate a staged home for its personality, and I love to communicate the aesthetics through still images, which at the end help to move the home faster.

(*) Forbes. 7 Pro Tips To Help Your Home Sell Faster, For More Money.